BizBuzz: Foundation Makes a Difference, the Meb Effect for Skechers, and a Significant Record

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News & Notes

 The USA Track & Field Foundation awarded grants to 65 athletes totaling $273,000 in support for the 2018 season. The Foundation provides a means to attract and guide funds to new and innovative track & field programs with an emphasis on providing opportunities for youth athletes, emerging elite athletes and distance training centers. They intend to award over $1,000,000 in grants in 2018, which is a new record for the organization. Read the full article, including a list of all awardees, USA Track & Field Foundation awards Elite Athlete Development Grants to 65 athletes

 Following Meb‘s 2014 Boston Marathon victory, Skechers has continued to grow as an innovative competitor in the performance shoe sector. “Keflezighi, who became the first American to win the race since 1983, was sporting a pair of GO Meb Speed Skechers, which legitimized the footwear company as a serious player in the sportswear sphere.” Skechers Managing Partner Marvin Bernstein says, “We recognize that we’re a lifestyle brand but a lot of it stretches into performance so we approached that end of the business, and made some headway in the running business…Including marathons and events around the world.” The brand’s Performance division continues to grow with an ever-impressive cadre of elite athletes, including Esther Atkins, Brandon Hudgins, Tara Welling, Edward Cheserek, and more. Read the full article, Boston Marathon win sees Skechers now giving Nike and Adidas a run for their money on Sport360

 At the Millrose Games a foursome of incredible middle distance women broke the 4×800 World Record, claiming the record for the USA for the first time in history. “Not only did the four women, coached by Derek Thompson and Chris Johnson, cross the finish line in record-breaking time, they also helped open the door for African-American distance runners.” The 8:05.89 record set by  Chrishuna Williams, Raevyn Rogers, Charlene Lipsey, and Ajee’ Wilson will forever be etched into the record books as an amazing feat, but more importantly, as a milestone in track and field. As stated by Rogers, “When I saw the lineup, I was like, oh, it’s four black girls. This is what track and field and our culture needs.” Read the full article exploring the significance of the event, After breaking the 4×800 world record, athletes ask: Why aren’t there more African-American distance runners? on ESPNW

Chrishuna Williams, Charlene Lipsey, Ajee’ Wilson, and Raevyn Rogers after winning the women’s 4×800 at the Millrose Games | AP Photo/Craig Ruttle

 Tyler Andrews is hosting a 10 day adventure program to Peru and Machu Picchu. The program includes, “daily adventures, training opportunities, relaxation, fun, and friends.” The program is provided through his company Strive Trips, which promotes, “growth and learning for active people through travel to unique locations, immersion in new cultures, and (in our student programs) ethical volunteer projects and educational workshops, all while maintaining a safe and structured athletic training environment.” Learn more about this Peruvian experience and more, read the full overview, Running To Machu Picchu Overview on Strive Trips.

Seriously – if we can make the trek to Machu Picchu, so can you!

USA Indoor Championships

 The USA Indoor Championships are this weekend in Albuquerque. “This year’s indoor season has seen a pile of outstanding performances. Too bad it’s almost over. The US championships are this weekend and the world championships are just two weeks later in Birmingham England.” There is a lot of action to catch up on heading into the event, so do not miss a beat by reading our latest Track Shorts

Readings that are Too Good to Pass Up

Patience Young Grasshopper, by Rachel Weber

Working Out Together, by Je’von Hutchison

Reasons to Celebrate

 Jess Tonn‘s birthday is February 15. Give her a virtual high five @JessTonn

 Whitney Ashley‘s birthday is February 18. Send her good birthday vibes @WJaShLeyLUVSu

 Jeff Henderson‘s birthday is February 19. Tell him you hope it is a great one @Jeffery_henders

That’s all for today! If you liked what you read today, please keep checking back in and we’ll keep supplying the Buzz from the athletes on AthleteBiz and beyond!

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