Ever since last year’s ESPN Body Issue, life has not been the same for Hammer Throw Olympian and American Record holder Amanda Bingson. Well known to the track & field world for her huge throws and back-flips, Amanda was immediately thrust into the limelight as a darling for fitness and body positive advocacy. She continues to catch the attention of new sponsors and outlets who seek to connect themselves with a young woman who is as boisterous as she is a force to be reckoned with as a favorite going into the 2016 USA Olympic Trials.
The latest brand to do so is Anheuser-Busch’s Budwesier.
Giving credit to EllaBee Media Group for the connection, Amanda tells us, “They are the ones that are responsible for the ESPN Cover and the Budweiser [sponsorship]. They have been so good for me and my career off the field.” Bingson has also made connections to Swimsuits for All and the Plus is Equal campaign.
Inking a deal with a brand like Budweiser may give pause for some, but Amanda says, “I would have never had any reservation about being associated with an alcohol company. I think this notion that in order to be a ‘pro athlete’ you have to stay with in these subjective lives. I mean its just beer really.” Five other athletes were selected to be part of Team Budweiser this year, including Trey Hardee (Decathlete), Perry Baker (US Rugby), Richard Browne (Paralympian), and Melissa Stockwell (Paralympic swimmer and triathlete).
“We handpicked these athletes because of their inspiring stories, courage and belief that they can achieve something incredible for their country,” said Ricardo Marques, vice president, Budweiser. “These are also the values of Budweiser, and we’re extremely proud to partner with them this summer as they work toward their ultimate goal.” (via PR News Wire)
Amanda has had the opportunity to learn more about Budweiser’s parent company Anheuser-Busch through this connection, in addition to taking in a brewery tour at the historic St. Louis Brewery. She says, “I think my favorite part of the brew house was getting to know all the people that work there and learn what they loved about working with Anheuser-Busch. We met one brewmaster that had worked there for decades. I couldn’t help but appreciate his story, and wanted so much to be part of the Busch family and share in the appreciation.”
Budweiser has been an Olympic supporter since 1984 when it served as the official beer sponsor of the Los Angeles Olympic Games in 1984.